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Over time, the *human* potential to innovate is the most important element of social development. In modern times, innovation strategies can be applied to positively affect the  development of goods and services. Innovative technologies and management solutions positively  influence product growth and the overall development of any enterprise. The SPITRI concept is a key to the successful implementation of innovation that ensures an increase in the efficiency of processes or products. The SPITRI style is the result of human intellectual activity, imagination, creative process, discoveries, inventions and rationalization. An example of innovation is the introduction to the market of products (goods and services) with new consumer properties or a qualitative increase in the efficiency of production systems.